And in that case, when you click on the button the error will disappear. This may typically be due to a code error, but could also take place if the pixel fires on a dynamic event like a button click. This failure indicates that your site's Pixel Helper spotted what looks like Facebook pixel code, but the actual HTTP request wasn't really made. Most probably it could be due to one of the following reasons: If you see an alert that no pixels have been found on your site, there must be an error with the Pixels set up on your site. When the Pixel Helper detects a pixel on your website and there are no errors, then you are all set to start making FB ads. If you want to use Ads Manager, go to the "Pixels" tab in FB Ads Manager, and next to details in the top right, it should have a green dot that will show when the pixel was last activated.įor example, in the below image if the FB Pixel is not firing for any of the events, it will show the status Inactive.Ĭlick the popup from the Chrome extension like the image below to see any pixels detected on that page, and verify if they have been successfully set up. You can either choose to use the FB Ads manager or Pixel Helper extension. This is where the Pixel helper extension you installed will come handy. How do I know if Facebook Pixel is working? The answer is NO -you can't use a Facebook pixel without a site since it needs to be installed on a site to work correctly. For instance, to test an AddToCart event, add an item to your cart to confirm that each event loads onto the desired page or action.Ĭan I use Facebook pixel without a Website? If you add standard events on certain pages to your pixel code, you'll need to complete a conversion test for each. Test the pop-up to see any Facebook pixels located on that page, and to see if they have been successfully installed. You can find it in the Chrome URL (address) bar To confirm the installation of Pixel Helper, click on the Pixel Helper icon that you just installed. Once the prompt appears, click on Add extension once again. Look for Facebook Pixel Helper in the search bar. This will help enhance event tracking and optimization. Facebook recommends placing no more than one conversion event per page, except when additional conversion events fire on the page when a user performs some action, such as clicking on a button. You should go to your Facebook settings to opt back in. Then you have opted out of Facebook tracking which implies Facebook may not be able to detect whether your pixel is having a problem. Suggesting to opt-in for better tracking. If your pixel is placed on your page too far down, then we may not receive some user actions if they occur before your pixel fires. Put your Facebook pixel base code into your website header to log the actions you 're interested in. Registering actions occurring on your website. Facebook Pixel Helper will also advise on how to boost the efficiency of your pixel, like: You can use it to look for errors and identify the events the pixel receives. When the Chrome extension is installed, you can see if there is a Facebook pixel enabled on a page. The icon in your browser turns blue when a website has a Facebook Pixel installed and a small badge will appear indicating the number of pixels found on the page. The pixel helper works in the background to automatically analyze the sites for a script that looks like the Facebook pixel. Improve performance by suggesting specific steps.Verify if the pixel is installed correctly.It is essentially a troubleshooting tool that tells you if all is well with your Facebook pixel. What is Facebook pixel helper?įacebook Pixel Helper is a Google Chrome extension from Facebook that lets you test your pixel implementation. Monitoring your pixel will become second nature with this tool in your toolbar! Here's how it works. Let me walk you through exactly how to install the Pixel Helper and leverage it to level up your Facebook pixel game. For us data-driven marketers, it's an invaluable assistant for dialing in our Facebook advertising and making sure no analytics opportunities are being left on the table. The Pixel Helper makes it a breeze to see if your pixel code is loaded on the right pages, if it's capturing the events you expect, and if there are any errors causing tracking drops or data issues. No more wondering "Is my pixel actually working?" Just install the helper and you'll get a handy popup showing you exactly what data your pixel is (or isn't) sending back to Facebook. This handy little tool takes the guesswork out of debugging your pixel implementation. Well, Facebook's given us a little gift to make things easier - the Facebook Pixel Helper Chrome extension. Struggling to get your Facebook pixel firing properly? That frustration of setting up tracking and not being able to tell if it's working right- I get it.
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